Paid Media Specialist

Descripción del puesto

Noventra Group Europe works with selected brands, suppliers, and retail partners across the European market, with a focus on product sourcing, procurement support, and commercial retail collaboration.   As our partner brands continue to expand their presence across European retail channels, we are looking for a Remote Paid Media Specialist to support campaign coordination, audience research, paid advertising, and market development activities across Meta Ads and Google Ads.   In this role, you will help promote selected brand and product initiatives, support campaign setup, analyze performance data, research audiences, and provide clear recommendations to improve campaign results.   Key responsibilities: - Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads - Support product and brand campaign research for European markets - Research audiences, competitors, and campaign angles across retail categories - Monitor campaign performance and identify opportunities for improvement - Test creatives, ad copy, landing pages, and targeting strategies - Prepare clear performance reports with actionable recommendations - Work with the internal team to improve campaign structure, budget allocation, and conversion performance   Requirements: - Hands-on experience with Meta Ads and/or Google Ads - Understanding of campaign structure, conversion tracking, retargeting, and A/B testing - Ability to read campaign data and make practical optimization decisions - Good written English for reports and internal communication - Reliable, detail-oriented, and comfortable working remotely - Experience with eCommerce, retail, lead generation, procurement, or European markets is a plus   This is a fully remote role open to candidates worldwide. We are looking for someone who can work independently, communicate clearly, and support brand growth across European retail and digital channels.   Full role details, compensation info